Think Like A Visitor

For Destination Marketing Organizations (DMOs), a strong relationship with their governing board is fundamental to success. Boards play a vital role in guiding the strategic vision, ensuring accountability, and providing resources to achieve the organization’s goals. However, working with a board is both an opportunity and a challenge—it requires effective communication, collaboration, and alignment of priorities. Here’s why cultivating a strong partnership with your board is essential and how to make it work. Understanding the Role of the Board   Boards serve as the governing body of a DMO, providing oversight and strategic direction. Comprised of diverse stakeholders—such as local government officials, business leaders, hoteliers, and representatives from attractions—they bring unique perspectives that can enhance decision-making. A board’s primary responsibilities include approving budgets, setting strategic priorities, and ensuring the organization operates in the best int...

Convention & Visitors Bureaus (CVBs) are essential players in the travel and tourism industry, serving as the primary promoters and facilitators of their destinations. In a world where travelers have countless choices and destinations compete for attention, CVBs must stay relevant to succeed. Their relevance stems from their ability to connect with travelers, support local businesses, and adapt to the evolving needs of the market. Here’s what makes a CVB indispensable in today’s tourism landscape. Championing the Destination   At their core, CVBs are the champions of their destinations. They act as the official source of information for visitors, offering insights into local attractions, events, accommodations, and dining. By showcasing the unique aspects of a destination—its culture, history, natural beauty, and community spirit—CVBs inspire travelers to choose their location over others. Their role in crafting and sharing the destination’s story makes them vital ambassado...

In the digital age, social media has become an indispensable tool for Destination Marketing Organizations (DMOs). While paid social media campaigns have their place in driving immediate traffic and awareness, an organic social media strategy plays an equally important, if not more foundational, role. Organic social media refers to the unpaid posts, engagement, and content shared on platforms like Instagram, Facebook, TikTok, and X. For DMOs, this strategy is essential in creating genuine connections, building trust, and sustaining long-term engagement with their audience. Building Authentic Relationships   Travel decisions are often influenced by emotions and personal connections. Organic social media allows DMOs to present their destination authentically, showcasing what makes it unique and memorable. By sharing real stories, behind-the-scenes content, and unpolished moments, DMOs can humanize their brand and foster genuine relationships with potential visitors. This authenticity ...

Destination Marketing Organizations (DMOs) serve as the vital bridge connecting travelers to a destination. However, their success isn’t solely determined by the strength of their marketing campaigns—it’s deeply rooted in their relationships with local hotels, attractions, and stakeholders. These partnerships are the foundation for creating a cohesive, engaging, and memorable visitor experience, which is the ultimate goal of any DMO. Here’s why fostering strong connections with these key players is essential. Collaboration Drives Success   A DMO’s ability to attract visitors depends largely on the quality and variety of offerings within the destination. Hotels, attractions, restaurants, and other local stakeholders are on the front lines, delivering the experiences that define the visitor journey. By building collaborative relationships, DMOs can ensure that marketing efforts align with what these partners offer, creating a unified message that highlights the destination's strength...

In today’s fast-paced and ever-changing travel industry, destination marketing organizations (DMOs) face increasing pressure to stay competitive, attract visitors, and support local economies. One of the most essential tools at their disposal is research. Robust research practices empower DMOs to make informed decisions, refine strategies, and measure the impact of their efforts. Here’s why research is a cornerstone of successful destination marketing. Understanding the Target Audience   Effective destination marketing begins with understanding the audience. Research provides invaluable insights into who potential visitors are, their preferences, and their travel behaviors. By analyzing demographic data, psychographic profiles, and travel trends, DMOs can create targeted campaigns that resonate with their ideal audiences. For example, knowing that millennial travelers prioritize unique experiences and sustainability can guide a DMO to highlight eco-tourism options or cultural event...