Think Like A Visitor

When budgets are tight, destination marketing organizations often face a tough question: How do we effectively tell our story without the luxury of a high-end website? While a professional, mobile-friendly website remains a valuable asset, it’s not the only way to reach potential visitors. In fact, there are alternative platforms and tools that can deliver impact without breaking the bank. Let’s explore how small-budget DMOs can think beyond the traditional website to build visibility, engagement, and visitor appeal. 1.   Leverage Social Media as Your Primary Platform Facebook, Instagram, and even TikTok are not just tools for posting photos—they can act as mini-websites. Use the “About” sections to share your basic visitor information: hours, directions, must-see spots, and local events. Feature consistent highlights and pinned posts that act as a content hub. You can even create Instagram Guides or Facebook Event Calendars to mimic the functionality of a more complex site. 2. ...

In a world where the fear of missing out (FOMO) has driven countless social media posts, last-minute getaways, and whirlwind travel plans, a quieter, more intentional movement is emerging — the Joy of Missing Out (JOMO). For Destination Marketing Organizations (DMOs), this shift represents a significant opportunity to redefine how they attract and engage travelers, moving beyond the pressure to see and do everything toward a more fulfilling, connection-rich experience. Embracing the JOMO Mindset Travelers seeking JOMO aren’t just avoiding crowds or long lines; they’re looking for something deeper — a chance to reconnect with themselves, immerse in nature, and experience local cultures without the distraction of constant notifications and digital noise. DMOs can tap into this trend by positioning their destinations as sanctuaries for slow travel, mindfulness, and personal renewal. Creating Quiet Moments To attract this audience, it’s essential to highlight experiences that emphasize sol...